One of the most commonly asked questions of us is, "what kind of results or return on investment can we expect from this campaign?". There are many variables effecting the end results of an appointment setting, lead generation, or any other telemarketing effort. From level of natural interest by the target audience, to appropriateness of pricing, and beyond, there are many factors making it difficult to project end results. With that said, here's a simple calculator you can use as a starting point. Just enter your numbers and click the "Calculate" button to get your ROI result. ENTER DETAILS HERE Number of contacts to be called (usually from 2500 to 5000 in new telemarketing projects conducted by Access First):    Projected cost of marketing campaign (Price quoted, or another amount based on your budget): $ Percentage of prospects expected to respond (if you entered a low contact number, start with 10% and adjust upward accordingly):    % Percentage of respondents expected to be interested, be willing to meet with you, etc):    % Average amount spent per sale (either as one-time purchase, or lifetime value to you): $         RESULT Projected Respondents:    Cost per response: $    Projected Appointments, leads, or other positive results:    Cost per lead, appointment, etc.: $    Total Potential Revenue from Campaign: $ Cost per contact: $    Return on Investment: % Disclaimer: No warrant or guarantee is given for the results of any campaign made using this calculator or its use for any other purposes.